May 23, 2023

Graham Stewart - Fibre52

Episode Information

Ever wondered about the environmental impact of the shirt (or dress!) on your back? The textile industry is a huge source of environmental impact across chemical, energy, heat and water usage, even before the shirt/dress is made. Cotton, as the dominant natural fibre is one of the biggest offenders which is where Graham Stewart of Fibre52 comes in.


They have pioneered a new approach to this entire process that drastically reduces all these inputs and actually improves the strength and durability of the material produced by as much as 50% leading to longing lasting clothing as well.


Graham talks about the importance of understanding and leveraging brand to build consumer trust and adoption after many years working to develop the Woolmark brand across Australia 


Shape the System is  an independent podcast with support from KPMG High Growth Ventures

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