May 23, 2023

Pete Ceglinski - Seabin

Episode Information

Seabin burst on to the scene back in 2016 with a innovative bin designed to clean up oceans and waterways, installed in marinas with a video that went globally viral. 5 years on and whilst they have sold bins in over 50 countries globally and cleaned up hundreds of tons of plastics from billions of litres of filtered water the business wasn't itself sustainable, in fact it was in trouble.

In this interview with founder & CEO Pete Ceglinski we talk in detail about the huge pivot they have undertaken from selling Seabins to selling the data they generate. Just a year into this new model and they have a sustainable economic model and are poised to take this model into the mainstream with a plan to launch in a 100 locations in the next 2 decades.

A critical interview for any impact led founder who may need to rethink THEIR whole strategy or business model and a fascinating and important listen for anyone considering taking part in the Seabin crowdfunding.



Shape the System is  an independent podcast with support from KPMG High Growth Ventures

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