March 18, 2023

Rui Peng; Founder of Critical

Episode Information

In episode 41 we talk to Rui Peng about plastic and its role in rethinking the materials used in all forms of commercial enterprise from retail fit-outs to moving to furniture. The potential to replace traditional building materials like laminate MDF, particle board with recycled plastics created through new plastic recycling and fabrication techniques that they have spent the last 2 years creating

We uncover a key part of the Critical business model, based on the features of plastic that are typically problematic like how long it takes to degrade, where they actually buy back the product decades later

Rui talks about how product development and manufacturing ventures operate on a different plane with regards to economics and timing of returns which changes the capital demands and go to market strategy and how automation works to increase the commercial feasibility in a virtuous feedback loop

Learn about their fascinating approach to build a better solution to both the underlying problem itself but also how they intentionally structure Critical to play a key role in improving the communities in which they plan to operate


About the show

Shape the System is  an independent podcast with support from KPMG High Growth Ventures

More about KPMG High Growth Ventures

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